Top 3 Web Design and Development Mistakes

People often make the mistake of designing their websites for either the user or the search engine. You can have a great website that is very customer friendly, but it fails to appear on the search engines or appears in pages that people usually never land upon. The problem with that approach is that you won’t be getting the amount of traffic you need to grow organically. The other side of the issue is where websites are designed for search engines. Your website will get a lot of traffic, but there will be little to no conversion of visitor to a customer because of how poorly the website is designed in terms of user interface. Here in this article, we have explored some of the most common mistakes that you can make when it comes to website design and development.

  1. H1 Tag

Some of the simpler elements of website design are overlooked to accommodate other features. And H1 tag is a simple SEO element that can make all the difference. You can have a great website that is designed spectacularly, but if it is missing H1 tags, then you won’t be gaining the organic growth that you should. H1 tags are among the first things that crawlers pick up on when you enter keywords in the search engines. If a user looks at your website and is unable to narrow down on what you’re offering in the first 10 seconds, you’ve got major issues.

  1. Load Time

Load time is affected by a lot of things; one of the major reasons is large media files. Okay, so you’ve added great content and images to make your website look great, but the cost of that might be load speed. You may not think that is important, but Google surely does. Google favours websites that load quickly and even goes as far as to rank these websites highly. If you are unaware of the time it takes to load your website; we recommend you scan your website using Google PageSpeed Insights Test.

  1. Popups

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We get it, you want to make some quick bucks by including popups on your website, but the downside is that Google shuns websites with popups. Google heavily relies on user experience on the mobile platform, and it can be a pain if popups keep popping up while a user is accessing a website. Google especially dislikes websites that have popups that prevent users from looking at the main content. So remember that you’re losing out on both Google and customers by trying to make some quick change by relying on popups.